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COPPA Changes Leading to “Plummeting” Ad Revenue

CHILDREN’S PRIVACY—U.S.

August 23, 2013

COPPA changes that went into effect July 1 are creating headaches for publishers of “mom and pop” websites who say their ad revenue is plummeting, AdAge reports. Judy Miller, founder of Apples4TheTeacher, a resource for teachers that also attracts children. Said, “The law is so subjective for what is a kids' site and what is a mixed site, it just has thrown me into a tailspin.” The Interactive Advertising Bureau’s (IAB) Mike Zaneis said, "Unfortunately, this was all too predictable, as the IAB warned for two years that the impact of the new COPPA rules would mean less revenue for child-directed sites and fewer free offerings for families.”
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