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New COPPA Rules Take Effect Today; Marketers May Not Be Ready


July 1, 2013

In a piece for GigaOm, Jeff John Roberts discusses what COPPA’s new rules mean for marketers. The revised law comes into effect today and can impose penalties of up to $16,000 per violation. Many app developers may not be prepared for the rules, which require parental consent before collecting basic data on children. Fast Company predicts three outcomes following today’s implementation of the law: The privacy business--including Safe Harbor programs and privacy lawyers--will boom; sites will neglect to ask users’ age, and/or a “chilling effect” will take place on the development of educational apps and games.
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