A telecommunications industry term for non-core services; i.e., services beyond voice calls and fax transmissions. More broadly, the term is used in the service sector to refer to services, which are available at little or no cost, and promote their primary business. For mobile phones, while technologies like SMS, MMS and GPRS are usually considered value-added services, a distinction may also be made between standard (peer-to-peer) content and premium-charged content. These are called mobile value-added services (MVAS), which are often simply referred to as VAS. Value-added services are supplied either in-house by the mobile network operator themselves or by a third-party value-added service provider (VASP), also known as a content provider (CP) such as All Headline News or Reuters. VASPs typically connect to the operator using protocols like short message peer-to-peer protocol (SMPP), connecting either directly to the short message service centre (SMSC) or, increasingly, to a messaging gateway that gives the operator better control of the content.
Reference(s) in IAPP Certification Textbooks: C117; E232-233, 260
Associated term(s): MVAS, VASP