Direct marketing to postal addresses. Data controllers must also ensure that they satisfy the general compliance requirements of the Data Processing Directive when processing individuals’ personal data to send postal marketing, including the transparency requirement and the lawful processing requirement. Because postal marketing is not digital, it is not subject to the requirements of the e-Privacy Directive.
Reference(s) in IAPP Certification Textbooks: E253
Associated term(s): Direct Marketing
Associated law(s): Data Processing Directive