Textbook Key

F: Foundations of Information Privacy and Data Protection

US: U.S. Private-sector Privacy

C: Canadian Privacy

E: European Privacy

G: U.S. Government Privacy

IT: Privacy in Information Technology

M: Privacy Program Management

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Postal Marketing

Direct marketing to postal addresses. Data controllers must also ensure that they satisfy the general compliance requirements of the Data Processing Directive when processing individuals’ personal data to send postal marketing, including the transparency requirement and the lawful processing requirement. Because postal marketing is not digital, it is not subject to the requirements of the e-Privacy Directive.

Reference(s) in IAPP Certification Textbooks: E253

Associated term(s): Direct Marketing

Associated law(s): Data Processing Directive