Textbook Key

F: Foundations of Information Privacy and Data Protection

US: U.S. Private-sector Privacy

C: Canadian Privacy

E: European Privacy

G: U.S. Government Privacy

IT: Privacy in Information Technology

M: Privacy Program Management

Find the terms that relate to the program or designation you are studying for by using the tabs below to narrow your search.

Direct Marketing

When the seller directly contacts an individual, in contrast to marketing through mass media such as television or radio.

Reference(s) in IAPP Certification Textbooks: F74-75; C36; E176