Textbook Key

F: Foundations of Information Privacy and Data Protection

US: U.S. Private-sector Privacy

C: Canadian Privacy

E: European Privacy

G: U.S. Government Privacy

IT: Privacy in Information Technology

M: Privacy Program Management

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Direct Marketing

When the seller directly contacts an individual, in contrast to marketing through mass media such as television or radio.

Reference(s) in IAPP Certification Textbooks: F74-75; C36; E176