Textbook Key

F: Foundations of Information Privacy and Data Protection

US: U.S. Private-sector Privacy

C: Canadian Privacy

E: European Privacy

G: U.S. Government Privacy

IT: Privacy in Information Technology

M: Privacy Program Management

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Confirmed Opt In

An e-mail approach where e-mail marketers send a confirmation e-mail requiring a response from the subscriber before the subscriber receives the actual marketing e-mail.

Reference(s) in IAPP Certification Textbooks: US38

Associated term(s): Double Opt In