Consumer Concerns About Data Privacy Rising: What Can Business Do?

This study from J.D. Power and SSI looked at consumers in the United States, China and India to evaluate concerns about data privacy and its ownership. Results of this research show that consumers’ concerns about data privacy and ownership have increased across the past three decades and remain high. Moreover, results show that concern about personal privacy is an issue for consumers in all countries and across all age groups. (October 2013)
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