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Sites Blurring Online and Offline IDs, Report Says

ONLINE PRIVACY—U.S.

December 10, 2012

In a report by The Wall Street Journal, staff examined 1,000 top websites and found that approximately 75 percent of them featured social networking code that can match users' online identities with their web-browsing activities. And nearly one-quarter of the web’s 70 most popular sites shared personal data with third-party companies, according to the report. “The widening ability to associate people’s real-life identities with their browsing habits marks a privacy milestone, further blurring the already unclear border between our public and private lives,” the report states, adding, “In pursuit of ever more precise and valuable information about potential customers, tracking companies are redefining what it means to be anonymous.” (Registration may be required to access this story.)
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