European Data Protection Digest

Privacy Groups Concerned About Face-Scan Plans

SURVEILLANCE—UK

November 7, 2013

Privacy groups are concerned about Tesco’s plans to scan customers' faces in petrol stations to display customised ads, ComputerWeekly reports. OptimEyes screens, which are to be put into use at Tesco’s 450 stations, “are predicted to reach a weekly audience of more than five million adults,” the report states. Privacy groups are cautioning that the system should not be used without customer consent, however. “The only way the systems can be ethically deployed is if consumers opt in to have their image stored and their behaviour tracked, rather than there being no choice in the matter,” said Big Brother Watch’s Nick Pickles.
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