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Patent-Approved Personalized TV Keeps Privacy in Mind

PERSONAL PRIVACY—U.S.

September 26, 2013

FourthWall Media has received the go-ahead from the U.S. Patent Office for its broadband device personalization technology, Rapid TV News reports. The technology analyzes consumer behaviors but addresses privacy concerns by storing viewers’ profile data only on the consumer’s own television or mobile device, the report states, where it can be used to indicate to targeted advertising technology which ad to run or what content would be preferred.
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