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Opinion: Loyalty Cards Don’t Serve the Consumer

DATA PROTECTION

September 5, 2013

In an article for Slate, Brian Palmer dares consumers to take six months off from using loyalty cards. Palmer cites British grocery chain Tesco’s program, in which the grocer monitored customers’ buying habits closely and sent coupons to those whose buying patterns slowed. “Would you prefer to shop at a store that increases profits by figuring out what you already do, then tricking you into doing it a little more often? Or a store that thinks creatively, brings you new products and showcases its wares in a novel way?” Palmer asks.
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