In an opinion piece for The Guardian, UK Direct Marketing Association Chairman Scott Logie says as the European Parliament prepares to vote on data regulation in October, it’s “time for a rethink on how we tackle this problem” in the UK. From a business perspective, the final proposals are not expected to be favorable, Logie writes, citing a weak Information Commissioner’s Office that “no one really fears” and calling for a stronger enforcement agency and clear guidelines about how to establish trust-based agreements between businesses and their consumers. His comments echo Canadian Privacy Commissioner Jennifer Stoddart’s call this week for stronger enforcement powers.
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