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MPs Give Data Harvesters “Green Light”

BEHAVIORAL TARGETING—UK

September 30, 2013

Members of Parliament are giving companies that harvest personal data from Internet-connected devices “the green light … prompting disquiet over Parliament's commitment to protecting consumer rights,” Daily Mail reports. The House of Commons Culture, Media and Sport Committee noted in a report, “Increasing use is being made of personal data to target online advertising better … While concerns around this have prompted reviews of data protection legislation, we do not think the targeting of appropriate advertising—essential to so many business models—represents the greatest threat to privacy.” Consumer and privacy advocates caution, however, that consumers are losing control of their data, the report states.
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