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Just Nine Percent of Customers Have Faith Brands Will Secure Their Data


December 5, 2013

Japanese IT firm Fujitsu has released findings of a survey of 3,000 UK consumers that found just nine percent “have any faith in organizations to protect their data.” Further, 20 percent said they would inform police of a data loss, considering it a criminal offense, and 63 percent said they do not want companies to use their data to improve their experience with the company. “The results of our research showed consumer tolerance for data loss is at an all-time low,” said Fujitsu CSO UK & Ireland David Robinson. Research was conducted by OnePoll, an independent research consultancy based in London. The consumers in the UK completed an online survey in October.
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