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How To Handle California’s New DNT Law

PRIVACY LAW—U.S.

November 20, 2013

Last month, California passed a new amendment to the California Online Privacy Protection Act (CalOPPA) that requires companies that collect personal information from Californians to address how they respond to Do-Not-Track (DNT) signals from browsers in their online privacy policies. According to Stephanie Sharron and Emily Tabatabai, CIPP/US, the legislation “may raise as many questions as it answers,” because, due to the lack of consensus from the W3C, “companies are required to disclose how they respond to a browser’s DNT signals, when there is no consensus on what the DNT signal means in the first place.” So what are companies to do? Discover practical options in this Privacy Tracker blog post. (IAPP member login required. Look for a companion piece, "Five Things You Should Know to Comply with California's DNT Law," in Tuesday's Privacy Advisor.)
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