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Google To Cache All Gmail Images, To Some Confusion

ONLINE PRIVACY

December 13, 2013

Google announced it will now cache all e-mail images by default to improve user experience and security as well as load-speed. The move has apparently caused a little confusion as to whether it affects user privacy. Ars Technica initially reported that e-mail marketers will no longer be able to receive information directly from Gmail users. ClickZ lists the six data points collected by marketers from e-mail display images. Ron Amadeo of Ars Technica wrote, “While this means improved privacy from e-mail marketers, Google will now be digging deeper than ever into your e-mails and literally modifying the contents.” However, Wired reports the move will make it easier for senders to know if an e-mail has been opened. According to an updated Ars Technica report, senders who embed a code into the e-mail will know more about which ones are viewed. MailChimp has also blogged about the changes and what they mean for users.
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