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Getting to Simpler, More Consumer-Friendly Privacy Policies

PRIVACY—U.S.

December 11, 2013

Prior to stepping down from the Federal Trade Commission, David Vladeck “frequently railed against the current generation of consumer-facing privacy policies” as it becomes clear that consumers just don’t read or understand them. And there is data to back him up, notes GMAC Chief Privacy Official Allen Brandt, CIPP/US, CIPP/E, CIPM. This Privacy Perspectives post looks into several examples of creative ways companies are conveying their privacy policies to consumers, including how GMAC recently converted its entire consumer-facing privacy policy into a series of one-minute videos.
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