In a column for AdAge, U.S. Federal Trade Commissioner Julie Brill warns the data broker industry that it must protect consumer data or face the consequences. Companies that ignore “basic privacy principles do so at their own peril,” she writes, but urges the industry to join a collective creation of consumer-friendly online services, an initiative she called Reclaim Your Name. Meanwhile, GigaOM reports on the potential regulation by the FTC of the emerging Internet of Things (IoT) market. Referencing a recent settlement with TRENDnet, Hogan Lovells writes that the agency may be taking a broader view of “sensitive data.” The FTC will host a roundtable on IoT next month. An earlier Privacy Perspectives post looked at some of the comments provided to the FTC by industry and advocacy.
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