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Facedeals To Use Facial Recognition for Targeted On-Site Advertising

BIOMETRICS

September 20, 2013

In an interview with MarketingLand, Facedeals CEO Dave McMullen says his company will soon be offering an opt-in service where consumers can select preferences ahead of time and then be offered deals via a text to their phones when cameras at establishments recognize their faces. In addressing privacy concerns, McMullen says the “double opt-in” service—the downloading of the app and then the process of registering—“ensures no one is signed up without their permission.” Further, he said privacy is already being infringed upon by every phone noting your location, camera recording your likeness and credit card transaction tracking your purchases. Why shouldn’t the consumer get something out of the deal?
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