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Customized Airfare Packages Raise Privacy Concerns

Customized Airfare Packages Raise Privacy Concerns

TRAVELERS’ PRIVACY—U.S.

December 16, 2013

Industry reports that airlines are looking to roll out customized airfare packages for consumers based on collected data that could include income, home location and travel patterns. They are raising privacy concerns among some consumer advocates and have received the attention of the U.S. Department of Transportation (DoT), Los Angeles Times reports. A spokeswoman for Airlines for America said, “We expect to see more airlines adopt this trend in commerce as they continue to offer passengers a more personalized travel experience.” However, Consumer Travel Alliance’s Charles Leocha said, “It will be the death of comparison shopping.” The DoT is scheduled to meet on Monday to discuss airfare pricing and could recommend federal legislation requiring airlines to disclose what data they’ve collected on travelers, the report states.
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