European Data Protection Digest

Advertisers Launch Self-Regulation Initiative

BEHAVIOURAL TARGETING—GERMANY

November 29, 2012

Forty German advertising companies have established the “German Data Protection Council for Online Advertising,” which aims to increase consumer awareness of online behavioural advertising, reports Hunton & Williams’ Privacy and Information Security Law Blog. The group plans to increase transparency through the use of codes of conduct, an OBA icon and a tool allowing German Internet users to determine which sites can place cookies on their computers. The initiative is linked to the European Interactive Digital Advertising Alliance.
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