ANZ Dashboard Digest

ADMA Launches Data Pass Accreditation

BEHAVIOURAL TARGETING—AUSTRALIA

October 30, 2013

The Association for Data-driven Marketing and Advertising (ADMA) has launched a new program, ADMA Data Pass, “to promote responsible data practices across the Australian marketing community,” CMO reports. The ADMA Data Pass accreditation program “focuses on privacy and security issues around collecting, analysing and using data in marketing and advertising activity” and comes in the wake of privacy law reforms, the report states. “Through discussions with our board and the wider marketing and advertising community, we identified a need for member companies to proactively educate their staff in responsible data management capabilities,” said ADMA CEO Jodie Sangster.
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