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Microsoft Launches Public Awareness Campaign

ONLINE PRIVACY—U.S.

April 23, 2013

Microsoft is introducing a public awareness campaign that includes TV, print, billboard and online ads as well as a quiz to determine consumer attitudes on privacy. The quiz aims to get people talking about their attitudes on privacy, reports The Washington Post. “It assesses how much you are interested in managing access to your information online,” said Mary Snapp, Microsoft corporate vice president and deputy general counsel, adding, “It enables you to talk about privacy choices with your friends and family.” Microsoft is rolling out the campaign in Washington, DC, and Kansas City, MO, where competitor Google “might be exposed” an Ad Age report notes. (Registration may be required to access this story.)
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