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The Pros and Cons of the Era of Data Analysis

BIG DATA—AUSTRALIA

April 18, 2013

The Australian reports on the advent of the era of Big Data: “a world which is set to revolutionise the way governments provide services; a world which allows businesses to build intimate relationships with customers, but a world which will ignite an intense debate on the issue of citizen privacy.” The report offers examples of how large corporations use Big Data to increase profits and how governments use it to improve services and catch criminals. Chief Analytics Officer at SAS Australia Evan Stubbs notes, “increasingly everybody is going to have to reconsider how we manage privacy in a fundamentally digitised world,” adding, “the positives and negatives are sufficiently complex that there is no simple answer.”
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