University of Newcastle, New South Wales, Prof. Ljiljana Brankovic highlights the “big responsibility” that companies mining, analysing, trading and selling data have to protect that data. "Now we have laws coming in, and it's very hard to keep up," Brankovic says, referring to the 2012 Privacy Amendment Bill—which, starting in 2014, will require more accountability for data protection in the private sector. Brankovic points to specific ways to protect data, like restriction and adding noise, noting that regardless of the techniques used, the onus to protect the data lies with those who collect it.
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