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Acxiom To Unveil Transparency Service

BIG DATA

April 11, 2013

Financial Times reports on plans by consumer data broker Acxiom to introduce a service allowing consumers to access data collected about them. In recent months, the U.S. Federal Trade Commission has placed the data broker industry under the microscope. Acxiom Chief Marketing and Strategy Officer Tim Suther said, “We live in an era when transparency is important,” adding, “We’re listening to that and trying to be even more transparent with people who are interested in understanding what companies like Acxiom do with information.” The company said the service may be available later this year, but it is working on identity theft protection and other logistical obstacles. (Registration may be required to access this story.)
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