EBay To Open Data to Marketers
BEHAVIORAL TARGETINGApril 10, 2013
EBay will now allow advertisers to target consumers based on what that consumer has bought, similar to Amazon. The company has used such data to promote products to users, but it will now commercialize “that capability for the benefit of other marketers who want to reach shoppers,” said an eBay spokesman. “That’s something new this year.” But AdWeek reports eBay knows it risks alarming consumers and has protections in place so advertisers don't have direct access to personal information. Customers rightly “expect eBay not to tell anybody else who they are,” said a company spokesman.