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Westerman: Privacy Pros Need To Be Trust Pros

DATA PROTECTION

March 26, 2013

In the first in a series of blog posts for the IAPP’s Privacy Perspectives, Create With Context CEO Ilana Westerman writes, “Businesses should stop focusing on privacy and start focusing on trust” and notes that fostering trust “will create value and revenue” for companies. Privacy professionals should become trust professionals, she notes, adding, “Privacy and trust are two sides of the same coin but lie at opposite ends of the emotional spectrum.”
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