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The Shift from Regulatory Requirement to Selling Point

ONLINE PRIVACY

March 4, 2013

The New York Times reports on privacy’s shift from a regulatory focus to a competitive differentiator for companies. Noting Microsoft’s recent efforts at protecting consumer privacy via its anti-tracking signal in its latest Internet Explorer browser, Prof. Joel Reidenberg of Fordham Law School said, “You’re seeing more companies trying to do that—develop privacy-protecting services.” Additionally, companies are applying standards to the entities they do business with; for example, Apple now requires applications to acquire user permission before tracking locations. Meanwhile, CNN reports federal Do-Not-Track efforts face “an uphill road.” (Registration may be required to access this story.)
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