Daily Dashboard

How Our Online Experiences Affirm What We Already Believe

BEHAVIORAL TARGETING

February 21, 2013

Based on companies’ abilities to collect data on individuals online in order to send targeted ads based on behaviors, “99 percent of us live on the wrong side of a one-way mirror, in which the other one percent manipulates our experiences,” reports Scientific American. Unseen hands “curate your entire experience” and predetermine the news you see and even the people you meet, which serves to “affirm, instead of challenge, what we already believe to be true.” Meanwhile, Eric Clemens reports for the Huffington Post on the “myth of anonymization” and the misconception that targeted ads mean a better online experience—and for free.
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