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TV-Monitoring Patent Prompts Privacy Concerns

BEHAVIORAL TARGETING

February 20, 2013

A patent application for infrared cameras and microphones proposes using a “detection zone” that would allow a television system to cue an advertisement based on a viewers’ actions prompted privacy concerns. In this exclusive for The Privacy Advisor, Mathew Schwartz looks at the application, which was rejected in November, and considers managing consumer privacy expectations and the “creepiness factor” when it comes to consumer behavior-based advertising.
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