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Facebook To Join Ranks, Employ AdChoices Icon

SOCIAL NETWORKING

February 6, 2013

Following pressure from ad agencies and advertisers, Facebook has agreed to start displaying the “AdChoices” icon on its FBX display ads. The symbol will appear only when users move their mouse over an “x” displayed over the ads, however. The move will likely appease advertisers who choose not to invest in behavioral targeting campaigns without the icon, Ad Age reports, but whether the move satisfies the Digital Advertising Alliance is yet to be seen. Genie Barton of the Online Interest-Based Advertising Accountability Program, who worked with Facebook to come to the icon agreement, says if a business feels this solution isn’t sufficient, “they only have to let me know.”
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