European Data Protection Digest

Minister Intervenes in ISP’s Default-On Ad-Blocking


January 10, 2013

Minister of the Digital Economy Fleur Pellerin has derailed an ISP’s plans to block ads for its subscribers, reports Information Week. The ISP, Free, included an “optional ad blocker” for its users—but as an opt-out, so ads were blocked unless users chose to turn them on. Pellerin said the initiative could “endanger the survival of a number of economic factors” and the government should enact legislation to “ensure net neutrality because it’s a matter of principle.” The report states that Free has suspended the program due to regulatory intervention.
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