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FTC Puts Data Collection Under the Microscope

ONLINE PRIVACY—U.S.

December 7, 2012

Academics, advocates, industry representatives and privacy experts met yesterday to hash out the benefits and risks of online data collection. In a rapidly changing online environment largely driven by improving technology, there are no easy answers for balancing consumer privacy with market innovation. Digital Advertising Alliance Counsel Stuart Ingis said the market will best determine poor privacy practices, while others expressed concern that consumers cannot make informed decisions about web services because of the level of data collection occurring behind the scenes, COMPUTERWORLD reports. Independent researcher Ashkan Soltani said, “It’s hard to compete on something people don’t know about.”
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