AdAge reports on the challenge facing the advertising industry’s efforts to demonstrate to the government that self-regulation is possible. The Digital Advertising Alliance has created an Ad Options icon supplying consumers with information about the data advertisers are collecting about them to serve targeted ads. The effort is being hampered, however, by the lack of participation by Facebook—the largest publisher of display ads in the U.S., the report states. “Facebook’s failure to participate in self-regulation makes the entire initiative very easy to criticize,” said Jim Brock, founder of PrivacyChoice. “They do not do the program a favor by stepping outside of it.”
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