The Federal Trade Commission (FTC) has reached a settlement with web analytics company Compete, Inc., for allegedly misrepresenting its data collection practices and failing to adequately secure collected data, MediaPost reports. The company has agreed to destroy data collected from users prior to February of 2010 and to undergo biennial audits for the next 20 years. According to the FTC, the company did not appropriately disclose “the full extent of data collected through tracking software,” and such a failure “was, and is, a deceptive act or practice.” Compete said, “We will continue to develop and uphold new standards for transparency and security.”
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