Financial Times reports that MasterCard is currently reviewing transaction data to help marketers improve targeted advertising. MasterCard Senior Vice President of Media Solutions Susan Grossman said, “The foundation of all our solutions is transaction data.” A company spokesman said MasterCard is “committed to protecting individual privacy” and that shared data is anonymous and aggregated. Wired reports on potential business ventures for Amazon. A representative from a digital ad agency said, “With rich data on its users, Amazon is uniquely positioned to match advertisers with shoppers.” Meanwhile, a TrustedID survey has revealed that less than 20 percent of consumers have a good understanding of “data brokers.” (Registration may be required to access this story.)
Full Story