European Data Protection Digest

Telecom Launches Analytics Products

BIG DATA

October 11, 2012

A Spanish mobile phone operator has announced its launch of a new division to sell information about its customers, BBC News reports. Telefonica will offer organisations analytics based on users’ anonymised location data, including a product to map mobile phone users’ movements throughout the day. “A teenage fashion chain might find it useful to know when and where teenage girls tend to congregate around town,” said a spokesman for the British Retail Consortium. Customers will not be permitted to opt out of the service. The Information Commissioner’s Office says as long as personal information cannot be identified, “we don’t have any problem with it.”
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