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Groups Ask FTC To Investigate Facebook Tracking Partnership

BEHAVIORAL TARGETING

September 28, 2012

The Atlantic Wire reports on Facebook’s in-store tracking partnership with Datalogix, which aims to show advertisers whether their ads lead to sales. Facebook says the data collection doesn’t violate any FTC regulations because of an opt-out link on Datalogix’s website. The Electronic Privacy Information Center and the Center for Digital Democracy have asked the FTC to look into the partnership. Ryan Calo of the Center for Internet and Society says the opt-out link’s location isn’t best practices, and it is likely that Facebook consulted the FTC before unveiling the initiative. “That opt-out option isn’t easy to find nor is it on the Facebook website,” he said.
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