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COPPA Rules May Be Strengthened

CHILDREN’S PRIVACY—U.S.

September 28, 2012

The New York Times reports on expected changes to COPPA. Federal Trade Commission Advertising Practices Division Associate Director Mary K. Engle said, “Today, almost every child has a computer in his pocket, and it’s that much harder for parents to monitor what their kids are doing online, who they are interacting with and what information they are sharing…The concern is a lot of this may be going on without anybody’s knowledge.” The proposed changes could increase requirements for companies to gain parental consent, the report states. Interactive Advertising Bureau General Counsel Mike Zaneis questioned whether a “wholesale change of the law” is necessary, adding, “The answer is no. It is working very well.” (Registration may be required to access this story.)
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