Privacy Advisor

Text "STOP" to prevent unwanted lawsuits

09.01.2012
In March of this year, Taco Bell Corp. joined the ranks of companies that have been sued under the Telephone Consumer Protection Act (TCPA), not for sending an unsolicited text message to a consumer in the first instance but for sending a confirmatory message when a consumer chose to opt out of receiving future messages. Recently, the federal district court in Ibey v. Taco Bell Corp., 12-cv-0583 (HVG) (S.D. Cal. June 18, 2012), concluded “that the TCPA does not impose liability for a single, confirmatory text message.”

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