The New York Times reports on Starbucks’ recent partnering with technology startup Square, which will allow customers to pay for things with a smartphone. But "any company offering mobile payments faces a big challenge: convincing people that paying with a phone is safer and more convenient than using cash or a credit card,” the report states. Some have said the convenience “may present a compromise on user privacy.” (Registration may be required to access this story.) Editor’s Note: The IAPP will host the breakout session, For Whom the Cell Tolls: How a Mobile Payment Really Works, at this year’s Privacy Academy in San Jose, CA.
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