VPPA Revision Introduced for Netflix-Facebook Integration
PRIVACY LAW—U.S.July 30, 2012
Video Privacy Protection Act (VPPA) author Sen. Patrick Leahy (D-VT) has proposed an amendment to the 24-year old legislation to allow consumers to consent to the disclosure of their movie rentals, MediaPost reports. The move would allow Netflix and Facebook to integrate services—something the VPPA has prevented thus far. The Leahy amendment would allow consumers to consent in advance to the disclosure of their rental histories and requires companies to allow consumers to withdraw consent. Leahy has submitted the proposal as an amendment to the Cybersecurity Act of 2012.