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Little Progress on Do-Not-Track Agreement

ONLINE PRIVACY—U.S.

July 24, 2012

Stakeholders involved in establishing an agreement on do-not-track standards, including government bodies, advocacy groups and Internet companies, are no closer to resolving the issue than they were when talks began 10 months ago, Reuters reports. The definition of "do not track" has not yet been agreed upon, with privacy advocates believing it means halting data collection so consumers can freely conduct web searches. But industry believes data collection could continue under do not track, as long as the data was not used to target ads. If no consensus can be reached by year’s end, legislation is likely, the report states.
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