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Consumer Data for Clients, Not Consumers

BIG DATA—U.S.

July 23, 2012

In a column for The New York Times, Natasha Singer follows up on a report published last month about accessing personal data collected by database marketing companies. After filing a data request, Singer received a list of her previous residential addresses. “In other words,” she writes, “rather than learning the details about myself that marketers might use to profile and judge me, I received information I already knew.” Acxiom Chief Privacy Officer Jennifer Barrett Glasgow, CIPP/US, said the company keeps consumer information in separate databases and does not “have a search-by-name capability.” (Registration may be required to access this story.)
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