IAB To Extend Self-Regulation to Mobile Platform
MOBILE PRIVACY—U.S.July 18, 2012
In a new filing with the Federal Communications Commission (FCC), the Interactive Advertising Bureau (IAB) says the online ad industry will extend privacy self-regulation to the mobile platform, MediaPost reports. The upcoming principles “will provide transparency and consumer control for precise location information, mobile multisite data and mobile cross-app data encompassing all parties in the mobile device ecosystem,” the IAB says. The filing comes in response to the FCC’s request for public comment on mobile privacy following revelations last year that a mobile analytics company was capable of logging users’ keystrokes, the report states.