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The E-Book's Two-Way Mirror

BIG DATA

July 3, 2012

The Wall Street Journal reports on the rise of big data analytics on consumers' e-reading habits by publishers, providing "a glimpse into the story behind the sales figures, revealing not only how many people buy particular books but how intensely they read them." Now that publishers are employing e-reader data analytics, the formerly private act of reading is becoming "something measurable and quasi-public," the report states. The U.S.-based Electronic Frontier Foundation argues that readers should have the right to opt out of being tracked by publishers, adding, "There's a societal ideal that what you read is nobody else's business." (Registration may be required to access this story.)
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