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Regulator, Privacy Co. Speak Out Against Default DNT

BEHAVIORAL TARGETING—U.S.

June 21, 2012

In a letter to the World Wide Web Consortium (W3C), Federal Trade Commissioner J. Thomas Rosch said he opposes Microsoft's plan to set do-not-track (DNT) as the default in its latest version of Internet Explorer, reports MediaPost. In the letter, Rosch pointed to his divergence from the views of Reps. Ed Markey (D-MA) and Joe Barton (R-TX), who recently endorsed Microsoft's plan. "Microsoft's default DNT setting means that Microsoft, not consumers, will be exercising choice as to what signal the browser will send," Rosch wrote. Meanwhile, online privacy seal company TRUSTe has also come out against the plan. CEO Chris Babel says consumers "should make their own decisions" about their privacy online but notes most consumers are not "adequately informed or equipped" to do so.
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