Inside 1to1:Privacy

Study: Consumers Not Willing To Compromise On Privacy

June 18, 2012

Edelman has released its sixth Value & Engagement in the Era of Social Entertainment and Second Screens Survey exploring consumer attitudes, behaviors and habits in the U.S and UK. This year's study shows that Internet entertainment is growing, but that many consumers are unlikely to use automatic notifications that share their viewing or reading habits on social media sites, reports The Wall Street Journal. "Over the past six years, privacy has always been the one factor that audiences are not willing to sacrifice," said Jon Hargreaves of Edelman Europe, noting that U.S. respondents were twice as likely to use these features as their British counterparts. "Social networks offer great opportunities to brands, but audiences want to remain in control, and do not want to automatically share what they are viewing," said Gail Becker, also of Edelman. (Registration may be required to access this story.)
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