A new survey indicates "an overwhelming lack of preparedness" for a Canadian law aiming to regulate spam messages, according to law firm Fasken Martineau, which conducted the survey. Polling marketing executives based primarily in the U.S., the survey found 60 percent were unaware of Bill C-28, which will require recipient consent before a commercial electronic message can be sent to Canada. The survey also found that of those who were aware of the bill, 75 percent were not aware of the penalties and only 27 percent of respondents knew that compliance with U.S. do-not-call legislation does not ensure C-28 compliance.
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